Isabella Rossellini hosts fundraiser to help The Plaza Cinema & Media Arts Center make the leap into the age of Digital Cinema!
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The Plaza Cinema must make the transition to digital equipment so that we can continue to show the best of current quality cinema, including documentaries, independent film, and foreign features.
Help us reach our goal!
On Tuesday, May 7, actor, model and environmental activist Isabella Rossellini presented her latest short film, MAMMAS, at Shand’s Loft at The Brick House Brewery. After the movie, Ms. Rossellini discussed her film (of which she is the writer, director and star) and answered questions from guests.
At the kick-off fundraiser, the The Plaza raised a little bit more that $27,000 from its group of core donors and stakeholders in the community. We are now reaching out to our loyal patrons to help support Plaza’s Digital Cinema Campaign. In 2012, during our first year of operation, we served close to 3,500 people. Our goal is to raise another $28,000 by the end of the summer in order to reach our total goal of $55,000.
The Phrase “Go Digital or Go Dark” has become a mantra of Art House cinemas across the country to emphasize the importance of transitioning to DCPs. “It is not a nicety, but a necessity in order to keep up with the evolution of Cinema,” said Plaza’s Executive Director, Catherine Oberg.
PLEASE SUPPORT OUR DIGITAL CINEMA CAMPAIGN!
There are many ways you can support us: Your contribution is 100% tax-deductible.
CHECKS are preferable as there are no fees involved. Please make checks payable to Plaza MAC, Inc. and send to: The Plaza Cinema & Media Arts Center, 20 Terry Street, Suite 121, Patchogue, NY 11772
ONLINE GIVING – click on a link below
1. Choose to give a one-time donation HERE
2. Become a Digital Cinema Sponsor. Click HERE to find out more
3. Sustained Giving options below. You select a monthly amount to give, and authorize your contribution to be automatically applied to your credit card every 30 days until you decide to cancel. No renewal notices and no forgetting.
What is Digital Cinema?
The Digital Cinema Initiative (DCI) is a mandate by movie studios, manufacturers and distributors. All cinemas regardless of size, commercial or Art House, have to convert by the end of 2013 to an industry standard digital projector capable of reading digital copies of films. The current Plaza projector is not DCI. In order to continue showing current theatrical films we must switch to Digital Cinema equipment.
DCP stands for Digital Cinema Package, and they are essentially hard drives containing digital versions of film. These hard drives look like little black boxes, somewhat similar to an old VHS cassette. One hard drive contains the contents of one movie – highly compressed and encrypted to prevent piracy. The size of the content is normally around 200 gigabytes. (As a comparison, a DVD holds about 4GB of information, and a BluRay can hold up to 50 gigs.)
The film industry’s reason is economic. It is much cheaper to make digital hard-drives of movies versus film prints. However, the cost of purchasing the projectors for Digital Cinema falls on theaters.
The Digital Age: The Next Stage in Historic Cinematic Breakthroughs
In the history of cinema, there have been two other major revolutionary breakthroughs: “talkies” and color film. Until 1923, films were silent; the introduction of talkies was the first time that moving images were synchronized with sound. In 1939, the Technicolor Corporation forever changed the way we looked at movies with the advent of color film technology. Moviegoers watched in awe at the rich and vibrant beauty of iconic films such as Gone With the Wind and The Wizard of Oz.
“A Necessity, Not a Nicety”
The conversion to digital cinema is the latest stage in the history of the evolution of film. This transition is critical. Although “talkies” and color film are undoubtedly groundbreaking advancements in film history, silent films and black and white films would have still endured without sound or color for audiences to enjoy. Without digitally compliant equipment, many movie theaters will go dark, and the communal, movie-viewing experience could also ebb into history.
As the only Art House cinema on the South Shore of Long Island, The Plaza is a beacon for film devotees who crave distinctive, choice films in a local, community theater, without the hassle of traveling to NYC. The Plaza’s shift to digital will not only allow it to keep the theater running; it will also enable The Plaza to expand its programming to show critically acclaimed first-run features. Digital projection will also enhance the viewing experience for its audience, with higher resolution, brighter images that pop off the screen, and fuller richer sound.
Digital Cinema is the latest ground breaking evolution in the history of Cinema. The movie industry has been trying to facilitate this change for over ten years, since 2002. The Digital Cinema Initiative, or DCI, is a joint venture of the six major Hollywood studios (Disney, Fox, Paramount, Sony Pictures Entertainment, Universal and Warner Bros. Studios). The idea was to create a a uniform and high level of technical performance, reliability and quality control for delivering digital cinema to theaters that could not easily be pirated.
Please support our Digital Cinema Campaign to keep The Plaza thriving!
Donate today! There are no contributions too big or too small!
ABOUT THE PLAZA
As a not-for-profit 501(c)(3) community supported charitable organization, The Plaza Cinema & Media Arts Center has a mission to become a cultural center serving the South Shore Community and furthering the revitalization of Patchogue. We are only one of three Art House Cinemas in Suffolk County, and only one of two Media Arts Centers.
In 2012, our first year of operation, close to 3500 patrons joined us to see world-class films, participate in discussions with filmmakers, and to enjoy music and comedy at The Plaza Cinema and Media Arts Center. Some travel from Nassau county, but mostly people come from a 25-mile radius, covering Bayshore in the West, Stony Brook up North and West Hampton Beach out East.
Our Guest Speaker Events give our patrons the opportunity to engage in a dialogue with filmmakers and actors, or people raising awareness about a particular issue or a cause.
The Plaza Discussion Series is a collaboration with faculty at St. Joseph’s College. This year, there is a wide range of participating faculty who offered to facilitate one of our regular films relevant to their field of study. Bringing students and general public together creates an educational and stimulating forum for dialogue and discussion.
The Plaza Cinema Club is s partnership with Patchogue-Medford High School. Post-screening discussions are conducted by two students. The club, free to the general public, is designed for the film enthusiast and those who would like to learn more about the story and structure of motion pictures. Every other week a film is chosen for its unique qualities and influences in cinema and society.
In addition to our world-class Films, Live Music events and Stand-up Comedy we show filmed Operas, Ballets, Symphonies and Rock Concerts from the world stage.
The Plaza Cinema & Media Arts Center is expanding its programming to include classes in all aspects of filmmaking. We are working with schools and other stakeholders to provide children and teens Media Literacy workshops and Film In Education programs.
Please join our growing group of supporters. Together we can keep The Plaza thriving! Donate today! There are no contributions too big or too small!