Killing Us Softly 4: Advertising's Image of Women

Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes—images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

JEAN KILBOURNE, Ed.D. is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising. In the late 1960s she began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems. A radical and original idea at the time, this approach is now mainstream and an integral part of most prevention programs. Her films, lectures and television appearances have been seen by millions of people throughout the world. Kilbourne was named by The New York Times Magazine as one of the three most popular speakers on college campuses.

Filmmaker Sut Jhally Running Time 45 mins Production Year 2010 Language English

PRAISE FOR THE FILM

"When I was a freshman in college, I saw Jean Kilbourne speak in support of her documentary Killing Us Softly—and it quite literally changed my life. It illuminated so much about how the media work and the impact of ads on our collective psyche when it comes to self-esteem, body image and women. I am not exaggerating when I say that it put me on the path to becoming whatever it is I am today (girl advocate, body image activist, and feminist writer). Well, now an updated version of Killing Us Softly is out... and if you have never seen any of Jean's work, now is the time."
    
—Audrey Brashich, Author of All Made Up: A Girl's Guide to Seeing Through Celebrity Hype and Celebrating Real Beauty


The Mean World Syndrome: Media Violence & The Cultivation of Fear

For years, debates have raged among scholars, politicians, and concerned parents about the effects of media violence on viewers. Too often these debates have descended into simplistic battles between those who claim that media messages directly cause violence and those who argue that activists exaggerate the impact of media exposure altogether. The Mean World Syndrome, based on the groundbreaking work of media scholar George Gerbner, urges us to think about media effects in more nuanced ways. Ranging from Hollywood movies and prime-time dramas to reality programming and the local news, the film examines how media violence forms a pervasive cultural environment that cultivates in heavy viewers, especially, a heightened state of insecurity, exaggerated perceptions of risk and danger, and a fear-driven propensity for hard-line political solutions to social problems. A provocative and accessible introduction to cultivation analysis, media effects research, and the subject of media influence and media violence more generally.

Filmmaker Jeremy Earp Running Time 51 mins Production Year 2010 Language English

PRAISE FOR THE FILM

"Students in my classes respond very well to The Mean World Syndrome. This film effectively places cultivation analysis into the context of earlier media effects research, addresses television's contribution to our perceptions of race, and emphasizes the crucial political implications of Gerbner's ideas. The Mean World Syndrome is powerful and emotionally moving."

—Bill Yousman, Ph.D., Author of Prime Time Prisons on U.S. TV: Representation of Incarceration


Tough Guise: Violence, Media & the Crisis of Masculinity

Acclaimed anti-violence educator Jackson Katz argues that the epidemic of male violence that plagues American society needs to be understood and addressed as part of a much larger cultural crisis in masculinity. Whether he's looking at bullying and school shootings or gay bashing, sexual assault, and violence against women, Katz makes a powerful case that male violence, misogyny, and homophobia are inextricably linked to how we define manhood as a culture. The film gives special attention to how American media have glamorized increasingly regressive and violence masculine ideals in the face of mounting social and economic threats to traditional white male heterosexual authority. Katz's innovative cultural approach to gender violence prevention has been adopted by the NFL, the NCAA, and the U.S. Marine Corps. 

Filmmaker Sut Jhally Running Time 82 mins Production Year 1999 Language English

PRAISE FOR THE FILM

"Violence Prevention begins with a fearless look at the cultural factors that encourage violence, especially school violence. Tough Guise needs to be watched by every high school and middle school student in America."

—Mary Atwater | Violence Prevention Coordinator | Jefferson County, Colorado


Consuming Kids: The Commercialization of Childhood

This film throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.  

Filmmakers Adriana Barbaro & Jeremy Earp Running Time 67 mins Production Year 2008 Language English

PRAISE FOR THE FILM

"Consuming Kids is an invaluable resource for parents, teachers, health care professionals, and anyone wanting to foster children's well-being. This film will be opening eyes and sparking discussion in psychology, media and cultural studies, sociology, health, and economics classrooms for years to come. As a professor of media and children's culture, and as a parent, this is the film I've been waiting for."            

—Lynn Phillips, Author of Flirting with Danger: Young Women's Reflections on Sexuality and Domination